Advanced Media Course – TBD2

Aim Of Course

The aim of the course is to equip those involved in media relations must have a full and rich understanding of the environment they work within and possess all the skills needed to operate within it.

Outline of Syllabus

By the end of the Course students will be able to:

• Plan strategic and tactical level media operations
• Contribute to Campaign planning
• Deal with the media in crisis situations
• Liaise effectively throughout UK MoD’s media organisations
• Build relationships with journalists
• Appreciate high level broadcast media requirements
• Understand the relationship between Media and Information Operations
• Conduct effective and meaningful media monitoring and analysis
• Use relevant media equipment

Course Focus

Strategic Media Operations

• The MoD media organisation
• Information Strategy
• Cross-governmental issues

The Media

• The media in conflict areas
• National and International broadcasting and print
• The Military-Media Relationship

Operational Planning

• The Media Estimate
• Contributing to the Campaign
• Coalition media operations and Public Information

Tactical Planning

• Facilities & Press Conferences
• Minding journalists
• Crisis management

The Course is delivered through traditional lectures, media visits, practical training, discussions, seminars and a Command Post Exercise (CPX).

International Entry Standards

Officers of UK and International Armed Forces and civilian staff of the Ministry of Defence who have been selected as being deployable for media operations duties, as well as media officers from NATO/EU nations. The Course is very intensive, with evening work, and requires previous media knowledge. Thus, prior to attending Advanced Course all personnel should have completed the Foundation Media Course (8209) or have previous media experience.

Duration

5 Days

Frequency

5 Per Year

Location

One day in central London, two at RAF Halton and two at DMOC Beaconsfield

IELTS

5.5